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Each day, Google sees 3.5 billion searches typed into its query bar. This may seem like an unfathomably high number, but it’s growing. In fact, by 2021, when the amount of internet users worldwide rises by 7.1%, this number is expected to become astronomically higher. Clearly, we live in an era run by technology, and marketing practices must be adapted to the modern world in order to stay relevant. bugherd-campaign-dan-2022 As the most popular search engine, Google is a great place for businesses.
to target customers and clients. Google Ads is a powerful tool for audience targeting because it allows the advertiser to set up a system that reaches Industry Email List out to people in relevant demographics who have similar search queries to the product. But you may be asking, in what ways do Google Ads specifically help to reach a target audience? Here, we’re going to answer this question and provide some insight into the inner workings of these advertising systems that can help grow your business.
In-Market Audiences In-market audiences are exactly what they sound like: people who search for specific queries within a given market. If a person wants a specific product- say, an SEO package- Google Ads will track their searches and find out that they’ve been searching for SEO. Then, the software will show relevant adverts at the top or in the sidebar of the search engine that the person who’s been looking for the product can check out. If you’re the aforementioned SEO company you’ll get the benefit of having your advert seen by people who have already shown interest in similar products to yours.