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And advertising is taken for granted. However, things are not the same in the world of B2B companies. Surprisingly, in this area companies are positioned in reverse. When the company is starting, the work of the marketing team is usa phone list valued and given great importance. As the company levels up and grows in the market, marketing begins to be seen as much less relevant (although objectively it is no longer). That is the trend that they have detected in a study usa phone list Marketing Week and Omobono, which has started from a British sample. According to the data they have harvested, they have concluded that, worryingly, as the business grows in the B2B universe, the influence of the marketing team decreases. Marketing is no longer a priority. Important for the small ones, not for the big ones Thus, in the smaller companies of those surveyed, 69% of those surveyed consider marketing to be of the greatest importance. But the numbers fall as you go up the scale of company size.
When marketing and advertising is done by others Tags advertising marketing agency social read later favorites 0 N "Study a career, you'll end up working on something else." This phrase may be very familiar to all of us. Any of us or a close person, may usa phone list studied a career, to end up exercising a different profession. I used to think that this event happened usa phone list a greater extent to other generations such as the Baby Boom or generation X. Although the usa phone list is different, and above all, the marketing and advertising sector has caught my attention. Throughout this last decade, advertising and marketing agencies have changed the way they work. The environment and the need to adapt to it have caused these areas to look for other professional profiles that can cover the demand. This means that right now advertising agencies request workers with a different training, leaving aside those with degrees such as advertising or marketing.
It has been seen that graduates in these careers do not have the necessary skills to carry out tasks that other degrees do have. For this reason, there has been a change in the demand for workers in this sector. Why does this change occur? The recent economic crisis, added usa phone list the changing environment and the rise of social networks, have caused advertising agencies to diversify their services. Currently, the concept of "advertising agency" has changed. If previously an idea was sold, in the "MadMen" style, right now other types of services that companies v are being sold. For example, the management of social networks, web design or positioning in Google, are various services that the vast majority of agencies offer. For companies, the presence on the Internet is very important to exist. Being on the network no longer means having a competitive advantage, but right now, it is a matter of necessity. The brand that is absent on the Internet has less chance of success against competitors. These circumstances explain the change within the agencies.